We draw our inspiration from the Blackthorn tree, known for its unwavering strength and remarkable ability to thrive in even the harshest conditions. Just like this hardy tree, we believe that true success lies in overcoming challenges and transforming adversity into opportunity.
Blackthorn helps established businesses turn SEO, content, local visibility, reputation, and AI search into a focused growth program. You get senior-level strategy, hands-on guidance, and a plan your team can actually execute.
With our deep understanding of the Blackthorn's symbolism, we embrace the values it represents:
Resilience, Protection, and Transformation
. . .
Your marketing should work together
Most companies do not have a shortage of marketing activity. They have a shortage of alignment. SEO lives with one vendor. Content lives somewhere else. Local profiles get attention when someone remembers them. Reporting shows plenty of numbers without making the next decision any clearer.
Blackthorn connects the work. We look at how people discover your business, what helps them trust it, where the experience breaks down, and which improvements are most likely to matter. Then we help you put the right work in motion, whether that means guiding your team, managing specialist partners, or handling key pieces directly.
SEO
Build durable organic visibility around the products, services, and questions that drive your business. Strategy can include technical SEO, site architecture, content planning, migrations, measurement, and ongoing prioritization.
Content Marketing
Create useful content with a clear job to do. Blackthorn develops search-informed content strategies, editorial roadmaps, briefs, optimization plans, and measurement systems that connect publishing to business goals.
Local SEO & Reputation
Help nearby customers find the right location, understand what you offer, and feel confident choosing you. Built for local and multi-location businesses that need a consistent system for profiles, reviews, local pages, and performance.
AI Search & GEO
Make your business easier for search engines and AI systems to understand, cite, and recommend. The work starts with good SEO, clear brand signals, credible content, and a realistic view of what can be influenced.
Fractional CMO
Bring senior marketing leadership into the business without hiring another full-time executive. Blackthorn can set direction, align teams and partners, establish priorities, and turn performance data into better decisions.
Agency Operations
Reduce chaos, improve delivery, and build an agency that does not depend on constant heroics. Blackthorn helps agency leaders strengthen service design, systems, profitability, sales processes, and the employee experience.
Testimonials
Bringing Casey in to work with us was an excellent decision I have made four more times since. I’ve worked with Casey at all levels, from her time working hands on in our accounts through to her work as EVP, supporting us with in-depth strategy, unwavering guidance, and an ability to make every team she works with stronger.
Rarely (if ever?) flustered, she can center a team quickly even during the most challenging of meetings/situations - and her background reassured even the most technical of folks on my teams that things we brought to her were understood so they could be efficiently dealt with.
About Us
Blackthorn is led by Casey Curtis, a marketing and operations executive who has spent more than 15 years doing the kind of work that gets complicated quickly.
Her experience includes leading the SEO strategy behind the consolidation of more than 600 NASA web properties and developing digital programs for organizations including The Met, Dover Saddlery, Insulet’s Omnipod, Fred Hutch, and other healthcare organizations. She has run everything from scrappy grassroots campaigns to highly integrated, multichannel programs for established B2B and B2C brands.
Before founding Blackthorn, Casey served as GM of a mid-sized digital agency, where she worked across strategy, client delivery, business development, team leadership, and agency operations. That experience gave her a practical understanding of what it takes to move ambitious marketing from a good idea to work that actually gets done.
She is comfortable in the weeds, in the boardroom, and in the slightly awkward meeting where everyone knows the current plan is not working but nobody has said it yet.
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